The shots below are some selects from the new campaign for Guess and I must say they rock! Although still very sexual in a sex-kitten Bridgette Bardot kind of way they are some of the more conservative images Guess has chosen to represent. They are full of fun whimsical moments between lovers and best friends. They show the cool kinds of the early 60's having fun out on the town and at home chillin' like villains. It's definitely a new selling angle for Guess and I hope it sticks because who can't use more poodle skirts and cat-eyed sunglasses in their life? And paired with vampy platform pumps you get that signature Guess sex appeal and edgy coolness.


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